Dji drone for sale: DJI – Official Website

  • by

DJI Drone Sales, DJI Camera Drones & Accessories — Camrise

Skip to content

$0.00
Shipping
Total

United States—AfghanistanÅland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia & HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongo – BrazzavilleCongo – KinshasaCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d’IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard & McDonald IslandsHondurasHong Kong SAR ChinaHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacau SAR ChinaMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmar (Burma)NamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorwayOmanPakistanPalestinian TerritoriesPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalQatarRéunionRomaniaRussiaRwandaSaint MartinSamoaSan MarinoSão Tomé & PríncipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSt. BarthélemySt. HelenaSt. Kitts & NevisSt. LuciaSt. MartinSt. Pierre & MiquelonSt. Vincent & GrenadinesSudanSurinameSvalbard & Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad & TobagoTunisiaTurkeyTurkmenistanTurks & Caicos IslandsTuvaluU.S. Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamWallis & FutunaWestern SaharaYemenZambiaZimbabwe

AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFederated States of MicronesiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPalauPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirgin IslandsVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific

Drone deals: savings on DJI, Autel, Holy Stone & more

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

(Image credit: Future)

We’ve searched the web for the best drone deals and put them in this handy guide, so you have all the best discounts in one place. We’ve made sure to include something to suit every budget and experience level, meaning there’s something here for everyone.

These days, you can do more than just fly drones for fun as many have high-quality cameras and more sophisticated controls. Whether you’re looking to get some serious air time in, or just for something to entertain the kids, you’ll find significant discounts on some of the best drones available.

We’ve got plenty of coverage of drones across the site, from deals and buying guides to reviews of the latest releases. Be sure to check out our guide to the best beginner drones and drones on Amazon for more great deals too. 

If it’s capturing images and videos that excites you when it comes to drones, then you’ll want to check out the best cameras and camera deals for more hand-held action. Otherwise, for the best drone deals on the market, check out our round-up below.

  • Amazon drone deals: Save big on deals
  • See the drone deals at Walmart
  • B&H drone deals:  Save on DJI FPV and Mavic bundles
  • Adorama drone deals: Big savings on DJI drones and bundles
  • Best Buy drone deals: Save on Snaptain and DJI drones, accessories

USA drone deals

Holy Stone HS720G Drone for Adult Beginners was $339.99 now $299.99 on Amazon

Save $40 on this drone for adult beginners. The Holy Stone HS720G drone has helpful features like automatic take-off, smart return to home, altitude hold, and more. It also has 26 minutes of battery life, 999 meter maximum range (approximately), and 4K video capabilities so you can get clear shots of those out-of-reach parts of this world.  

Note: You can save a further $30 by applying the coupon on offer. 

Holy Stone HS175D was $249.99 now $169.99 on Amazon

Save a massive 32% on this Holy Stone drone, suitable for adults. It features a 4K camera with a 110 degree wide-angle field of view. It also has smart features like altitude hold, GPS assisted flight, and return to home when out of range or signal is lost. And, it’s also under 250 g so you don’t have to worry about flying restrictions in some locations.

DJI Mini 3 Pro Bundle was $1,392 now $1,173 on Adorama

Save $219 on this bundle that gives you the same DJI Mini 3 Pro as above, but it comes with spare propellers, a screwdriver, screws, intelligent battery for longer flight time, a 1-year warranty, editing software, a 128 GB memory card, and more.

Holy Stone HS420 Mini Drone for Beginners was $69. 99 now $49.99 on Amazon

Save a huge 29% on this drone, best suited for beginners. It’s lightweight, can perform tricks, has altitude hold, and emergency stop features as well as 720p FPV camera for shooting.

Note: You can save a further 10% by applying the coupon.

DJI FPV Combo was $999 now $899.99 at Best Buy
We really like the price of the DJI FPV (first-person view) drone. It’s one of the lowest prices we’ve ever seen on the model – you can save $100 – which grants you an immersive flying experience through the use of FPV goggles. There’s no date on when this deal will end, so move quickly before it disappears.

HR Drone for Kids (Renewed)  $109.99 $42.98 on Amazon
This small drone is designed with kids in mind, with one-key take-offs and landings, and an altitude hold mode for easy operation. It has a 1080p HD camera and wifi module to stream live video to mobile devices, with 40 minutes of flight time on 2 batteries (20 minutes each).

Note: You can save a further 10% by applying the coupon. The mark down price has been hiked to make this look like a better deal, but this price is still worth the drone you get.

Autel Robotics – EVO Nano+ Premium Bundle was $799.99 now $756.99 at Best Buy

Autel Robotics’ most compact drone series to date, the Autel EVO Nano+, is now $43 off at Best Buy. This is a great travel option as it’s super light (under 249 g) and doesn’t need to be registered. As a bonus, it comes with a bunch of spares and extras, too.

Autel Robotics – EVO Lite+ Premium Bundle was $1,199.99 now $1,156.99 at Best Buy

At a saving of $43, this is one of the best prices we’ve seen for the Autel EVO Lite+ Premium Bundle and is a deal not to be missed. They call it the “gold standard for photography drones” due to it’s 40-minute flight time and one-tap cinematic flight modes. It is one of the best drones in its size class for low light performance.

Vantop – Snaptain S5C PRO Drone was $99.99 now $84.99 at Best Buy

This user-friendly drone is currently down $15, meaning you can level up your drone skills for even less. With the press of a button, it will take off, land, or return to your command, making it the ideal choice for newbies.

UK drone deals

DJI FPV Combo was £959 now £859 at Amazon

This DJI FPV (first-person view) Combo is at one of the lowest prices we’ve ever seen it on, with a total saving of £100. This kit comes with FPV goggles that give you an immersive flying experience, an FPV controller, and a ton of other extras.

DJI Mavic Air 2 Fly More Combo: Was £949 now £667. 36 on Amazon

Save over £280 on the DJI Mavic Air Fly More Combo that would suit a beginner or professional flyer. This high-quality drone is capable of recording 8K video and has an impressive battery life of up to 34 minutes.

Note: This is one of the lowest ever prices we’ve seen on this combo. 

Beginner’s buying advice

(Image credit: Getty Images)

There are a few different types of drone on the market, so when it comes to buying one you’ll need to consider which type you want: toy, FPV, or a photography/video model.

The toy drones are the simplest. Weighing under 250 g, they tend to cluster together at the lower end of the price range because they feature simpler designs. They don’t usually sport any kind of camera. Instead, they give people the opportunity to try their hand at flying something simply for the fun of it, without any bells and whistles. Designs that fall into this category are still subject to drone regulations, but you don’t have to register them with the Federal Aviation Administration (FAA).

FPV drones are designed to give you a first person view when you are flying. This is typically done through the use of goggles, which you wear when you fly. A lot of models also let you stream the drone-camera view to a smartphone. This type of drone is usually used for racing or for tackling obstacle courses. You can read a full breakdown of their design in our article: ‘What are FPV drones?’ They can feature some good cameras on their main body, but they are usually built to prioritise speed. A lot of FPV drone enthusiasts like to build their own models, too.

Finally, you have the prosumer photography/video drones. There’s still massive variation within this category, as some cheaper models sport simpler camera designs and won’t cost too much. However, the really top-end drones in this category have huge sensors that allow experts to take wonderful panoramic shots or videos from high up in the air. These drones can cost as little as $100, but most of them sit around the $1,000 mark – and the really top-end models can set you back by $8,000.

The more expensive drones tend to feature sophisticated designs, with automatic-collision detection that help keep your drone safe and some cool pre-programmed flight paths that allow you to take interesting videos. Whichever one you choose, do make sure you buy insurance, too, as they can suffer if you give them an accidental knock.

Today’s best prices on our favorite drones

DJI Mavic 3

$2,049

View Deal

See all prices

DJI Air 2S

$999

$799.99

View Deal

See all prices

DJI Mini 2

View Deal

See all prices

DJI Mavic Air 2

$1,349.99

View Deal

See all prices

DJI FPV

$1,125

View Deal

See all prices

Skydio 2

View Deal

See all prices

Ryze Tech Tello

View Deal

See all prices

Join our Space Forums to keep talking space on the latest missions, night sky and more! And if you have a news tip, correction or comment, let us know at: community@space. com.

Breaking space news, the latest updates on rocket launches, skywatching events and more!

Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors

STAFF WRITER, E-commerce — Alex joined Space.com in June 2021 as staff writer covering space news, games, tech, toys and deals. Based in London, U.K. Graduating in June 2020, Alex studied Sports Journalism in the North East of England at Sunderland University. During his studies and since his graduation, Alex has been featured in local newspapers and online publications covering a range of sports from university rugby to Premier League soccer. In addition to a background in sports and journalism, Alex has a life-long love of Star Wars which started with watching the prequel trilogy and collecting toy lightsabers, he also grew up spending most Saturday evenings watching Doctor Who. 

Contact Alexander: E-Mail Twitter

Billions on drones – Vedomosti

DJI founder Wang Tao (Frank Wang) / Visual China Group via Getty Images

Just a couple of years ago, the share of the Chinese company DJI in the global quadcopter market was estimated at more than 70%. In 2021, according to the research company DroneAnalyst, it has decreased to 54%, writes SCMP. Competitors are partly to blame, although it is difficult for them to catch up with DJI: this company has actually created the market and is several steps ahead of rivals. But a significant role in reducing the share of DJI was played by US sanctions, which began long before February 24th. Although the US market played a key role in the company’s development, DJI now appears to be the victim of Washington’s policy of technological containment of China.

Chinese Silicon Valley Dreamer

After the DJI quadcopter is assembled, it is checked. He takes off from the assembly line and writes out different figures for two minutes. At the same time, dozens of quadrocopters are in the air in the workshop. Then they sit on the belt and continue to move on the conveyor. This is how a Bloomberg correspondent described his visit to the DJI factory in 2020. Only 10 years have passed since Wang Tao (Frank Wang) presented his first quadcopter. He became a billionaire already in 2016, when he was 36 years old. Now he is 42, and Forbes estimates his fortune at $4.3 billion.

Wang was born in 1980 in the coastal city of Hangzhou. Outside of China, this center of Zhejiang is best known for the Alibaba Group founded here by Jack Ma and the headquarters of the Geely Holding Group. Wang’s father was a small business owner, but before that he worked as an engineer. Not surprisingly, Wang was fond of technology. He adored Chinese comics about an elderly inventor helping children cope. Especially the issue where a small red helicopter comes to the aid of the heroes. Inspired by the comic, Wang dreamed of a fictitious assistant: a small helicopter with a camera that would follow him everywhere. He collected models of helicopters and airplanes and read a lot about aviation. But it is difficult to call him a botanist: he studied mediocrely. At the age of 16, he managed to pass the exams well, and to celebrate, his parents gave him a radio-controlled helicopter. Wang quickly broke it. I waited for the spare parts ordered from Hong Kong, fixed the toy, broke it again – and so on in a circle. So he learned to assemble radio-controlled models.

Wang dreamed of going to a prestigious American technical school like Stanford or MIT. But he only managed to get into the East China Normal University, from where he moved to the Hong Kong University of Science and Technology. There he also did not shine in his studies. But with might and main he gave himself up to his passion – radio-controlled helicopters. His graduation work was the creation of a controller, which can be called the “brain” of the model, an analogue of the autopilot in a real aircraft. Alas, Wang never managed to create a workable prototype. Luckily, Wang’s enthusiasm impressed the supervisor, Li Zexiang. Through his efforts, Wang moved on to graduate school at the Hong Kong University of Science and Technology and received a grant of approximately $2,300 to refine the controller. Li Zexiang was later an advisor and investor for DJI. He got about 10% in a startup.

Wang and fellow enthusiastic friends developed controllers in a dorm room until 2006. In those days, models were usually built on the knee from components from different suppliers. Van also soldered in his spare time. “My models often broke, so I dreamed of improving the technology,” Wang was quoted by Drone Flyers as saying.

Wang and his friends dropped out of school and moved to Shenzhen, now called China’s Silicon Valley. In the late 1970s, it was a small fishing town of about 50,000 people. But when China began to create special economic zones, one of them was organized in Shenzhen, close to Hong Kong. Early 19In the 1980s, Taiwanese semiconductor manufacturers such as Foxconn and Acer were actively developing in the city. Soon the Chinese, including those who worked for these companies, began to establish their own high-tech enterprises. Among them are ZTE in 1985, Huawei in 1987 and SkyWorth in 1988. Western companies also became interested in the city. For example, American startups Oculus and Pebble work there. In just over 40 years, the town has grown into a metropolis with a population of about 15 million. And then, in the 1970s, Wang and friends rented an apartment with the money saved from a scholarship. Thus began the history of Dajiang Innovation Technology (DJI). According to The Verge, the word Dà-Jiāng in this abbreviation meant “limitless”.

From components to the first drone

Several employees made about two dozen RC helicopter controllers a month and sold them for $6,000. The buyers were companies or enthusiasts who made homemade aircraft. “I had no idea how big this market would be,” Van told Forbes. “The ultimate dream of mine was to create a team of 10-20 people.”

However, there was almost no one left from the original DJI team, mainly due to disagreements with Wang. He was nicknamed the “abrasive perfectionist” – he rigidly demanded the perfect result. Even now, having become a successful businessman, he works 80 hours a week, and there is a double bed near the table in his office so that Van does not waste time traveling home. The door to his office is adorned with signs: “Entry only for those with brains” and “It is forbidden to bring emotions with you,” writes Forbes. In 2015, he didn’t go to the New York presentation of the Phantom 3 drone, which made a splash because Wang thought it could be even better.

Bloomberg adds that Wang cultivates an atmosphere of fierce competition. Each task is given to several employees or groups. The winner gets all the laurels. The losers, as a sign of humility, are obligated to help the winner bring his solution to market. Employees are regularly asked to evaluate each other in questionnaires, and salaries are set based on this data. Now that DJI is the market leader, it is at least clear what all this hassle is for. But at the dawn of the business, this was completely unobvious, and people left to go to a company with more comfortable conditions.

At the end of 2006, Wang’s friend Wang Lu Di invested about $90,000 in Wang’s startup. Now he has 16% of the shares. In 2009, a helicopter with Van’s controller circled Everest. It was a great marketing move. Non-professionals were impressed by the name of the mountain, and professionals by the fact that the device managed to cope with rarefied mountain air and unexpected gusts of wind. By 2010, Wang had built an enviable reputation in the aeromodelling industry. Then there was a second investor. Swift’s best school friend Xie Jia sold his apartment, gave all the money to Wang, and became DJI’s marketing director. Now its share is 14%.

Wang needed the money to restructure his business. In the same 2010, the French company Parrot introduced a new product that excited the market. Parrot specializes in the production of various gadgets with Bluetooth and WiFi. It sold a voice pad for the blind that synchronized with a computer wirelessly (one of the first customers was the blind soul singer Stevie Wonder), released a public address system for a car, and made wireless speakers. And in 2010, Parrot introduced the smartphone-controlled AR.Drone. We can say that the boom of quadrocopters in the world began just from this. Discussions flared up on online forums of aeromodelling enthusiasts, the result of which was the conclusion that the future is not with radio-controlled helicopters, but with models with four propellers. They are cheaper and easier to program. Wang was a frequenter of such forums. He set to work on a new controller – for quadrocopters.

By that time, components for controllers had become cheaper. Thank you for this I must say to smartphones: they have many common components. And the first electric helicopters generally used a motor to vibrate phones and pagers. The controller began to sell for less than $400, and the dollar markup on each item sold decreased. It was necessary to develop business in new areas, and Wang began to make other components for drones. For example, in 2011, DJI released a very successful gimbals – a hinged support that allows the video camera not to notice the vibration of the drone. Revenue that year was $4 million, according to Drone Flyers.

In early 2012, DJI introduced the Flamewheel quadcopter frame. In fact, it was a piece of metal to which it was necessary to screw the details to your liking. And in December of the same year, DJI introduced its first quadcopter, the Phantom. Wang was so accustomed to being a supplier of components that the first Phantoms didn’t have the DJI logo printed on them, only a small, easily removable decal with the company’s name. The limit of his dreams was to break even the project. The price for the quadrocopter was set to a minimum: $679.

US partner

“We created an entry-level product to keep competitors out of a price war,” Van Forbes explained. But unexpectedly for Van himself, the quadcopter became a bestseller and allowed the company to receive $130 million in revenue in 2013 (data from Drone Flyers). Its success can be explained by a phrase from a DJI press release: “You can control your Phantom as soon as you receive it. ” It was a finished product: extremely easy to manage and did not have to be brought to mind yourself. It could be mastered by non-professionals, and yet it was advanced enough to interest enthusiasts. Wang was able to cram so many components into the Phantom that if he built a drone with the same specs himself, it would cost more than $1,000, Forbes calculated. This is partly due to the successful location of the company – in Shenzhen. There are many component suppliers operating in the same city as DJI. In addition, Chinese salaries were much lower than those of Western competitors.

These are two of DJI’s greatest strengths to this day, writes The Verge. Due to lower salaries, the company can afford to have a third of its engineers dedicated only to the development of new technologies. And thanks to suppliers at hand, Van has a minimum logistical leverage. And not only. A DJI employee said that when a new “chip” is invented at a meeting, in an hour or two, employees manage to get the necessary components for it, mount a prototype and show the idea already embodied in metal and plastic.

At the end of 2013, the next model of the quadcopter, Phantom 2, was released with improved performance. Like the first Phantom, it was sold without a camera. But it was possible to hang a GoPro camera on it – then the company was still an ally of DJI. To understand how it turned into a competitor, you need to talk about the conquest of the American market.

In 2011, Wang was looking for ways to break into the US market. The case helped. In America, entrepreneur Colin Guinn struggled with the problem of how to stabilize a video image when shooting from a drone: it was shaking a lot. By that time, Guin was known to Americans for his second-place finish on The Amazing Race: a reality show whose teams compete in a round-the-world race. He heard that Wang had developed a new type of camera gimbal that used accelerometers (acceleration sensors).

Guinn wrote a letter to Van, they met – and in the end Van invited Guinn to head his company’s US business. He founded DJI North America in Texas, where he received a 48% stake, and Wang – the remaining 52%. At first everything went well. Wang described Guinn as an excellent salesperson whose ideas inspired him more than once. The release of the first Phantom in December 2012 ended the idyll. Guinn did everything to give the audience the impression that Phantom is his brainchild. In particular, he released a number of videos on YouTube with himself and the Phantom, instantly gaining fame among drone fans. Van didn’t like it.

It was Guinn’s idea to make GoPro the camera partner for DJI quadcopters. According to some versions, he hastened to negotiate with GoPro, literally putting Van before the fact. In May 2013, Wang decided he didn’t like working with Guinn and offered to buy out his stake in DJI North America for a 0.3% stake in DJI. The American refused. Guinn had a good argument: thanks to him, the United States accounted for a third of the company’s sales (the rest was distributed approximately equally between Asia and Europe). Then Wang decided to go the other way. In December of the same year, corporate accounts of DJI North America employees were blocked, customers were asked to contact the headquarters in China, DJI announced that it was closing the DJI North America office and opening a new representative office. Guinn sued. The case ended in an amicable settlement. Forbes sources assure that Guinn agreed to less than $10 million “compensation”. True, 0.3% DJI was estimated at that time even cheaper.

After breaking up with Guinn, Wang also broke up with GoPro. He decided to equip the next quadrocopter model with a built-in camera of his own production. A frustrated GoPro responded by announcing the development of its own drone. Guinn also decided to make things difficult for Van. He went to work for DJI’s competitor, American 3D Robotics.

Robot Fighting

Almost all of Wang’s profits are invested in research and development, thanks to which DJI develops at a cosmic speed. Drone Flyers gives such an example. In November 2014, Wang released the Inspire. It was an advanced quadcopter for professionals, costing about $3,000. And in April 2015, he introduced the Phantom 3, which had almost the same functionality as the Inspire, but it cost $999. Profits were again invested in research, and in 2016 Phantom 4 came out with new features. For example, with the function of computer vision, which allows you to avoid obstacles and follow a moving object. In the same year, another series of drones, the foldable Mavic, was released. Although they are smaller, they are more expensive: after all, the Mavic surpasses the Phantom in a number of characteristics.

According to Bloomberg, Wang set up a race to the bottom among drone manufacturers, won it – and now the only thing left for him is to compete with himself. DJI produces several lines of consumer drones and a number of specialized quadcopters. For example, for filming films, for geodesy, for fertilizing from the air. Work on drone gimbals led to the creation of separate products: handheld gimbals and the Ronin professional camcorder with image stabilization. Drone Flyers believes that Wang will not stop there and should wait for new devices from the world of robotics. Fortunately, many technologies are used in drones: artificial intelligence, computer vision, machine learning, synchronization of various sensors.

Wang is still immersed in his work and has gained fame among journalists as one of the most non-public leaders. Instead of an interview, he prefers to once again communicate with engineers and designers. His manners are copied by other top managers of the company. But if the journalist manages to get a meeting, then Wang does not hide. For example, the press service told The Verge correspondent that the conversation will be in Mandarin and will only concern RoboMasters – robot battles organized by DJI, in which teams from different universities compete.

SZ DJI Technology Co Ltd (DJI)

Unmanned aerial vehicle manufacturer founded in 2006
Owners (Forbes data): founder Frank Wang (40%). In 2018, rumors appeared in the media about a possible IPO. But they subsided after a scandal that ended with the dismissal of dozens of employees. They were accused of buying components at inflated prices, not without benefit to their pocket. In total, DJI, according to her calculations, overpaid about $150 million. Former employees assured that there was no malicious intent, just chaos reigns in the company in the procurement and financial reporting system.
The latest disclosed financial figures refer to 2020 (data from the company itself): revenue – $3.83 billion (24 billion yuan), net profit – $1.02 billion (6.4 billion yuan). In 2021, DJI’s possible listing in 2022-2023 was discussed again, but the company remains non-public.
The headquarters is located in Shenzhen (China). There are also DJI offices in the USA, Germany, the Netherlands, Japan, Beijing and Hong Kong.
DJI has more than 6,000 employees worldwide, according to the company. The company develops, manufactures and sells drones for film production, agriculture, conservation, search and rescue, energy infrastructure and other industries around the world. The company also offers flying platforms, air suspensions, propulsion systems and flight controllers, among other components and accessories. Products are sold under the brands Phantom, Inspire, Ronin, Mavic, Zenmuse, etc.
According to Statista, as of March 2021, DJI was the world’s leading drone manufacturer with a market share of 76% by sales volume, followed by Intel with a market share of about 4%. According to DroneAnalyst, DJI accounted for 54% of the global professional drone sales market in 2021, while DJI accounted for 70% of professional drone sales in 2020.
According to Statista, by the end of 2021, the civilian drone market will grow by 14% to $8.5 billion, and by 2027 it will more than double, to $21.6 billion.

Their Van has been held annually since 2013. Robots of different types (mostly moving on the ground, but one flying) compete by firing balls at each other. Sensors on their body register “damage” from the hit, and when the “health” ends, the robot turns off. To win, you have to use the same technologies as in drones: computer vision, autonomous navigation, synchronization of various devices. Teams from universities from all over China and a number of foreign teams participate in the competition. It is broadcast by streaming services, and DJI itself produces comics and cartoons based on RoboMaster. The company has even released a smaller version of the combat robot that comes as a DIY kit called the RoboMaster S1. Participants receive hundreds of thousands of dollars in prize money and are adored by millions of robot fighting fans. And DJI thus fights for promising engineers with giants like Baidu, Uber and Amazon. In addition, many universities, thanks to the competition, teach robotics to students using the DJI infrastructure, thus making it an industry standard.

But in an interview with The Verge, Wang switched to English after a few minutes of conversation to save time on translation, and he himself constantly digressed from the topic to talk about other DJI issues that were worrying him at that moment.

By 2016, it became clear that it was almost impossible to catch up with DJI. 3D Robotics, where Guinn left, has raised more than $100 million in venture capital on the promise of making a “Phantom killer. ” The model, called Solo, was supposed to hit the market at the end of 2014. But development difficulties pushed this deadline to July 2015. Solo came out without a camera gimbal and with a number of programming errors. DJI was one step ahead: the Phantom 3 came out three months early.

GoPro released its own Karma drone in 2016. It was outperformed by DJI’s Mavic in almost every way. In addition, the first batch had an unfortunate defect: in flight, the battery could turn off by itself and the drone fell. In the same year, the X-Star from Autel Robotics appeared. It did not resemble the Phantom 4 released in the same year in terms of performance and price, but the previous model, Phantom 3, released 15 months earlier. X-Star was so similar to her that Wang filed a lawsuit. But bigger problems loomed on the horizon.

White House Alert

In 2017, the US Army banned the purchase of DJI drones due to security concerns. Among the company’s investors were Chinese funds associated with the state, explains The Washington Post. For example, China Chengtong Holdings Group, which is under the control of the State Committee for the Control and Administration of State Property of China (SASAC). In the United States, fears were expressed that the data collected by DJI drones could allegedly be at the disposal of the Chinese army. Drones film critical infrastructure at high resolution, track their geolocation, and military and secret service personnel get into the lenses of their video cameras, The Wall Street Journal lists. In addition, DJI can give a command and simultaneously disable all quadrocopters in a certain geographical area, the Americans fear. The company itself rejected these suspicions and assured that investors have no say in decision-making.

In 2020, the US Department of the Interior banned the use of DJI drones for work. Last year, the Florida legislature ordered government agencies to purchase drones only to a certain standard, which DJI products did not fall under. The US Treasury has banned Americans from investing in DJI for a year now. True, already under a different pretext: because of the sale of her equipment to the police in the Xinjiang Uygur region. US officials say quadcopters are being used there to spy on ethnic Uyghurs.

Now the company is under attack again: the network is full of videos showing quadcopters being used in Ukraine. In March, German retail giant MediaMarkt said it was withdrawing DJI drones from sale. The American startup Figma (an online editor for collaborative work of designers) refused to work with DJI. The company, in turn, stated that it opposes the use of its products for any military purposes. It sells its products not directly, but through a chain of distributors, so it is impossible to find a buyer.

But this is not the only complaint against the company. Its drones have long been used in a completely different way than their creator, the founder of DJI, would like. In Israel, tear gas grenades are dropped from them, dispersing the Palestinians. In Japan in April 2015, a DJI drone landed on the roof of Prime Minister Shinzo Abe’s residence. He had a cargo: radioactive sand from Fukushima. Soon the pilot surrendered to the police and explained that this was a protest against the government’s policy in the field of nuclear energy. In the same year, turmoil reigned in the White House in Washington. A crashed drone was found on the lawn in front of him. There were even versions about the attempt on the president, but everything turned out to be simpler: he played a drunk employee of the National Geospatial Intelligence Agency and lost control.

In October this year, the US Department of Defense blacklisted DJI and a dozen other Chinese companies with alleged ties to the Chinese military. The President of America has the right to impose sanctions against companies from the list. In response, DJI stated that it does not manufacture military equipment and has never sold drones for military use. At the same time, according to a study by Bard College (recognized as undesirable in the Russian Federation), to which the WSJ refers, many US departments continue to quietly use DJI drones. For example, they make up about 2/3 of the Agricultural Research Service’s quadcopter fleet. And in early 2022, the batch was bought by the US General Services Administration, which provides the work of US officials. For police, fire and emergency services, DJI accounts for up to 90% of the quadcopter fleet.

News and novelties DJI 2023 – gagadget.com

News and novelties DJI 2023 – gagadget.com | boring site about technology

0

Maxim Panasovsky
July 25, 2023, 21:28

DJI Air 3 – Dual 4K Camera Quadcopter with Up to 46 Minutes Flight Time and Obstacle Detection in All Directions Starting at $1099

0

Maxim Panasovsky
June 26, 2023, 13:06

DJI to unveil Air 3 quadcopter with three cameras starting at $1,065 this week

0

Maxim Panasovsky
April 25, 2023, 20:41

DJI Mavic 3 Pro – 48MP + 20MP + 12MP Hasselblad Camera, 5.1K support, Apple ProRes and up to 43 minutes flight time starting at $2199

0

Maxim Panasovsky
April 21, 2023, 22:31

DJI to unveil Mavic 3 Pro quadcopter next week

0

Maxim Panasovsky
April 14, 2023, 17:34

DJI Inspire 3 Unveiled, World’s First 8K UHD Quadcopter for $16,500

0

Maxim Panasovsky
April 06, 2023, 19:53

DJI Mavic 3 Pro goes on sale starting at $2020 before official launch

0

Maxim Panasovsky
March 09, 2023, 17:48

DJI to Introduce New Drones, Camera, Gimbal, Remote Control, Docking Station and FPV Headset in 2023

0

Maxim Panasovsky
March 06, 2023, 17:36

DJI stopped production of AeroScope – this system was used by the Russian army to track Ukrainian drones

0

Maxim Panasovsky
March 02, 2023, 21:37

AliExpress blocked sales of DJI and Autel drones to Russia – DJI removed the application from the Russian AppStore

0

Maxim Panasovsky
February 20, 2023, 13:00

DJI Inspire 3 Gets 8K ULTRA HD Zenmuse X9 Camera

0

Maxim Panasovsky
09 February 2023, 16:35

DJI Mini 2 SE – OcuSync 2. 0, 31 minutes flight time, 2.7K video support and weight 249g starting at $369

0

Maxim Panasovsky
09 February 2023, 12:27

DJI Mini 2 SE will be able to fly 31 minutes and will receive support for OcuSync 2.0

0

Maxim Panasovsky
February 06, 2023, 13:51

DJI removes Mini SE quadcopter from sale and introduces Mini 2 SE drone

0

Maxim Panasovsky
January 10, 2023, 20:10

DJI Announces $369 RS 3 Mini Stabilizer

0

Maxim Panasovsky
December 09, 2022, 23:17

DJI Mini 3 is a budget 249g drone with 4K camera that can fly for 38 minutes starting at $409

0

Maxim Panasovsky
December 05, 2022, 14:51

BestBuy started selling the DJI Mini 3 Fly More Combo with DJI RC for $860 even before the official presentation

0

Maxim Panasovsky
November 25, 2022, 13:53

DJI unexpectedly introduced the Mavic 3M quadcopter with multispectral sensors and five cameras

0

Maxim Panasovsky
November 15, 2022, 11:55

DJI launches sales of refurbished equipment – ​​Mini 3 Pro drone costs $100-120

0

Maxim Panasovsky
02 November 2022, 17:32

DJI re-released Mavic 3 without telephoto lens and controller, but $580 cheaper

0

Maxim Panasovsky
October 28, 2022, 15:47

20MP camera capable of 5.