Best tvs for bright rooms: Best TVs for very bright rooms

Samsung vs. Sony vs. TCL vs. LG TVs – Rolling Stone

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Glare is an annoying issue when you’re trying to watch TV. Whether the sun is streaming in from outside, or a bright indoor light reflects on the set, external light can cut into the picture quality and create blind spots on whatever you’re watching. But with the best TVS specifically designed for bright conditions, you’ll be able to see the screen clearly from all angles, lowering the glare in the process.

The best TV sets for bright rooms are a new level of smart, analyzing weak spots in the screen and knowing when to add an extra kick of brightness or when to tone it down, striking the perfect display balance. They’re also great for patios, movie nights, or gaming with multiple people, since everyone gets the same clear view of the screen. Here’s our breakdown of what to consider in a new set.

What Are the Best TVs for Bright Rooms?

From Sony to Samsung, these are the top new TVs for the brightest rooms in your house.

Best QLED: SAMSUNG 55-Inch Class Neo QLED 4K

Best For Gaming: Sony 48 Inch 4K Ultra HD TV A90K

Best OLED: LG C2 Series 55-Inch Class OLED

Best Budget: TCL 75″ Class 5-Series 4K (2022)

1. SAMSUNG 55-Inch Class Neo QLED 4K

This impressively thin Samsung smart set shines with the Crystal 4K Processor, revealing every shot’s inner layers. You can connect up to four HDMI devices, and sound isn’t an afterthought either, with Q-Symphony automatically adjusting to whatever you’re watching.

It’s also got voice assistant compatibility, a multi-view option and the Google Duo app right on your TV, which means you can take those work calls straight from your TV.


Buy SAMSUNG 55-Inch Class Neo QLED 4K QN85B… $1,197. 99

Editor’s picks

2. Sony 48 Inch 4K Ultra HD TV A90K

Sony’s 2022 Bravia XR looks incredible, and can handle the changing light conditions of almost any room. The OLED-powered picture is super bright and wide-angled, thanks to Sony’s Cognitive Processor XR and Triluminous Pro, along with a 120Hz refresh rate. Billions of crisp colors and detailed textures look realistic. This integrates with Alexa, Apple HomeKit and Google Home, and speakers are built-in behind the screen.

Note: if you want a bigger screen, choose the A95K, available in 55-inch, 65-inch and 83-inch


Buy Sony 48 Inch 4K Ultra HD TV A90K Series $1,198.00

3. LG C2 Series 55-Inch Class OLED

LG’s OLED screen is beaming with brightness. The pixels are each self-lit behind the screen, automatically knowing when to rest on complete black or illuminate dazzling colors. The 55-inch screen is impossibly thin, with 4K resolution and a 120Hz refresh rate. The included remote is simple to use, too.

It even has an Ethernet connection, four HDMI ports and three USB ports, and it’s ready for Dolby Vision and Atmos sound.

Buy LG C2 Series 55-Inch Class OLED evo… $1,296.99

4. TCL 75″ Class 5-Series 4K (2022)

This 4K UHD set still holds its own against the newer OLED and QLED sets when it comes to brightness on a budget. Picture quality manages to balance contrast and colors, displaying a pristine and detailed image. Four HDMI ports let you connect a laptop, hard drive or any other new additions to your home theater.

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It’s an excellent option for gaming, with surprisingly powerful speakers, and support for AMD FreeSync.

Buy TCL 75″ Class 5-Series 4K (2022) $699.99

How to Pick the Best TV for Bright Rooms

There’s a lot to consider before buying your next TV. Here are a few of the most important features you’ll want to look at, from the TV’s resolution to its connectivity options.

QLED Vs. OLED Vs LED: Both QLED AND OLED are a step up from the last generation of LED and LCD TVs. QLED uses Quantum dot filters cleverly sandwiched between the existing LED backlighting and LCD layer, with OLED backlighting providing a seriously stunning picture quality. The LED lights in back help illuminate the pixels up front producing their own light. There’s also semiconductor nano-crystals inside for RGB colors that pop, and a palette that stretches up into the billions of hues and tones. Basically, QLED sets are designed to sense where more light is needed, providing the best brightness for any room.


OLED sets are awesome too, but a little different in their makeup. These are manufactured mostly by LG, and each pixel is individually lit, as opposed to Samsung’s QLED where the lighting comes from the back and sides. The difference in performance is that OLED lights are off, or at absolute black, when not in use, and only kick in when needed. They’re also generally thinner in their design, putting the millions of little lights closer to the screen.

Don’t rule out regular LED sets entirely just yet though — if it’s brightness you’re ultimately shooting for in a new screen, they can still provide a powerful picture for their class.

Consider these other attributes too when shopping around for a bright new set:

Resolution: The standard you’ll most likely find when searching is 4K/UHD, or a resolution of around 4096 x 2160 – four times the amount of regular HD. It produces an image quality that’s super-sharp, clean, and bright, and most streaming services and gaming consoles work with it no problem. While 8K, or 7,680 x 4,320 resolution, is starting to creep into the consumer market, they’re still pretty new (and expensive), and it’s going to be a while until they become the standard.

Connection: Wireless connectivity is common on newer sets, but don’t overlook the old-school ports either. Even if you’re not using them now, it’s always good to have an extra HDMI, Optical, Ethernet and USB input for other devices you get down the road, or hooking up older ones via RCA.

Smart Home: Integrating with your existing smart home is easy too. Most of these have voice control options, and sync up with popular hubs like Alexa and Google AI. Just be sure to check it’s compatible with the system you’ve already got set up before purchasing.

Samsung QN90B Review: The Best TV for Bright Rooms

In TV land, excellent black levels have been the name of the game for nearly a decade. By providing better contrast via new backlighting technologies like organic LEDs (OLED) or mini LEDs, companies have slowly given us a more realistic (and less gray) view of our favorite images.

For years now, high-end TVs like the new Samsung QN90B have had nearly perfect delineation between light and dark. However, many models lacked the powerful brightness you might need to overcome a sunny California afternoon in a modern glass living room.

That’s why if I were shopping for a new high-end screen, I’d be sure to consider this model specifically. The thin, pedestal-mounted TV has excellent, mini LED–driven contrast, but at brightness levels that might downright hurt your eyes in a dark room. For watching inside during summer, there is probably no better viewing experience.

All Class

Photograph: Samsung

The QN90B is thin but not too thin to easily grip by two people when assembling and mounting it. That’s why I’m ashamed to admit that I bonked the corner of my first review unit on my coffee table when mounting it to the included pedestal, thus ruining it. (Ed. note: It had to happen sometime, Parker!) A few weeks, a new unit, and a slightly bruised ego later, and I repeated the process without incident.

Get it set up, and you’ll be impressed by the QN90B’s looks. The pedestal mount really makes it look like the TV is floating behind my soundbar, with the screen just high enough to peek over the top. It’s a design that’s surprisingly rare in modern screens, many of which end up getting slightly blocked at the bottom. 

Because I use a Samsung phone, setup was nearly instantaneous. I just signed in to my Samsung account on my phone, told the TV what apps I wanted to download, and was off to the races. You still have to sign in to individual apps like Netflix, Amazon Prime Video, and more, but all the apps you’ll need are likely to be here. It even has Paramount+ and Plex apps.

One criticism of Samsung’s Tizen smart TV interface is that it can be a bit difficult to navigate for newbies. You get used to the weird assortment of menus below the single app bar that you’ll actually want to use, but it’s easy to get lost among Samsung’s free content. Heck, to this day I can’t figure out how to add the aforementioned Paramount+ and Plex apps to the home screen. I’m sure there’s a way, but I’ve yet to be motivated enough to find it. 

I’d encourage Samsung UI designers to take a deeper look at what people actually use these interfaces to do. I don’t really need endless lists of suggested items to watch below the actual apps. One thing I absolutely won’t complain about? The remote, which is rechargeable via a solar cell on the back. I never have to hunt for pesky AAA batteries again. Eureka!

Looking Good

Photograph: Samsung

Once you’ve found something to watch, you’re sure to be impressed with how it looks on the QN90B. The TV features quantum dot technology for bright colors in high dynamic range. The matrix of mini LEDs behind the screen keeps even fast-moving objects like soccer balls from having weird shading. 

Smart TVs for Very Bright Rooms: The Best Models to Avoid Reflections

If you happen to live in a home with very good natural light , buying a new TV can be a little tricky for you. Typically, most mid-range and high-end TVs on the market today provide enough brightness to outperform ambient light. However, other parameters must also be taken into account. glare reduction or effect of direct and indirect lighting on the panel. Here are a few models you can buy if you have a very well lit room.


  • 1 Light intensity and reflections: reasons why you can’t see TV well
  • 2 Which TVs can I buy for a very well lit room?
    • 2.1 Samsung QN85A QLED
    • 2.2 LG C1 OLED
    • 2.3 Sony KD-43X80J
    • 2.4 Hisens U6G
    • 2.5 LG UP8000 9001 2
    • 2.6 Samsung Terrace

Light intensity and reflections: the reasons why you feel bad see TV

If your living room has good natural light, watching TV at certain times of the day can be torture. If we don’t select the correct panel, we won’t see anything at all, whether or not we change the TV’s picture mode.

Before making a purchase, we should ask ourselves a few questions. Is our problem light intensity or just reflections ?

  • If your problem is light intensity : The best thing you can do is buy a TV with a mini LED panel. They have an impressive level of brightness and contrast, so you can handle this problem with ease. Of course, they are not the cheapest.
  • If reflections are the problem : You only have to worry about this problem, so you have several options to resolve the vote. Any quality IPS LED panel will do. You can also choose an OLED TV or any model with MiniLED technology.
  • If the problem is double : in this case, you will have to carefully look at the specification. A mini LED TV would be very suitable, but it will all depend on your budget. If not, an IPS LED screen with a good level of brightness will suffice, as these panels usually handle reflections very well.

Which TVs can I buy for a very well lit room?

These are the most interesting models to look out for if you have a brightly lit space where you want to have a Smart TV.

Samsung QN85A QLED

The Samsung QN85A QLED Mini LED Panel will give you a very bright image while controlling reflexes well. In fact, this model is quite suitable even for placement in exteriores . However, it is not water or dust resistant, so if you are interested in using it, you should be aware that you will have to mount it on the case to prevent it from wearing out.

Generally, you won’t be overwhelmed by the Samsung QN85A QLED. You won’t see any glare either if you look at the panel from a slightly atypical viewing angle. At night, if you set “Cinema Mode”, you can watch TV very well. is balanced out by , with more adequate brightness that won’t burn your retinas and a fantastic level of contrast. It is also available in 55″, 65″, and 75″ panels.
View offer on Amazon


This is not a bright champion, but a model that does best with highlights . If you don’t have windows around your TV, the LG C1 will work just fine. OLED TVs aren’t usually very bright – the C1 is no exception either – but a great Viewing angles This model will allow you to place different seats at different points in a very well lit room. And even then you won’t have any problems.

View offer on Amazon

Sony KD-43X80J

This model is not as bright as the Samsung and does not handle reflections as well. However, it’s a great option if you don’t have room for a large TV. Sony KD-43X80J is the perfect TV if you are looking for 43 inch screen in a very bright room with little space. viewing angles of this model are excellent.
View offer on Amazon

Hisense U6G

If you not only want to watch TV in bright light, but don’t want to give up on size, the Hisense U6G is the model that gives you more for less. It doesn’t perform well outdoors, but its panel is powerful enough to outperform ambient light thanks to its SDR brightness. On the downside, it doesn’t have as good viewing angles as the Sony model. It’s still the best inexpensive TV for bright rooms .

LG UP8000

This model is halfway between Sony and Hisense TV. has some very good viewing angles , and is available in sizes from 43 to 86 inches. This is a less economical TV than the Hisense, but very interesting if you have several sofas in the room and the TV will be viewed from different angles.

View offer on Amazon

Samsung Terrace

Let’s look at the worst possible scenario. Let’s turn on the TV exterior . We have a terrace or roof terrace and we want to use it to watch football. Or… we have a business and are thinking about buying a new TV.

Well, Samsung has the right product for these cases. Samsung Terrace is one of the best outdoor TVs . It works fine in terms of brightness level and also minimizes 9 perfectly0003 highlighting . It is designed in such a way that it can work with direct sunlight on the panel.

In terms of construction, this is a TV with very good resolution. After all, it will be outside, so it will be constantly subjected to increased wear and tear. Has a certificate of degree of protection IP55 so that it can survive in the event of a downpour. It’s also a very good TV in terms of sound. It’s still recommended to connect an independent system to it, but Samsung has done a very good job with this model, since its volume allows it to be used without a soundbar.

Available in 55″, 65″, and 75″ sizes.

View offer on Amazon

This post contains affiliate links and Output you could earn commission for them. However, the decision to include them was made voluntarily, based on editorial criteria, and without a response to any request from the mentioned brands.



Daria Tilnaya

found the perfect TV

Author profile

The best option is LG Nano 769QA

Diagonal 43 inches is bought for small rooms – in the bedroom to fall asleep to the series; to the nursery to play the console; to the kitchen to watch movies at dinner.

To see fine details when watching a movie on a TV of this diagonal, you need to sit 1.5 m from the screen. With a greater distance, the muscles of the eyes will constantly tighten. During the game, on the contrary, you will have to move closer – otherwise you will not be able to see the small print of the menu.

Before that, Tinkoff Magazine published a detailed guide on how to choose TVs for different rooms. In this article, I will tell you what to look for when buying models with a diagonal of 43 inches.

To select the best models, I studied reviews and reviews, talked to experts, went to DNS and assessed the image of TVs in reality.

Only 4K devices are included in the selection – they are not too expensive and are more often found on sale than models with lower resolutions, such as HD or Full HD. Also at the end of the article there are some tips for those who did not fit our options.

Selection criteria

I chose the main criteria by which I evaluated each model. Before buying a TV, pay attention to them.

Screen resolution. Screen size, measured in pixels. For example, a resolution of 1280 × 720, or HD, means that the display has 1280 horizontal pixels and 720 vertical pixels. Full HD resolution corresponds to 1920 × 1080 pixels. On TVs with a resolution of 3840 × 2160, or 4K, 3840 pixels horizontally and 2160 vertically. The more pixels, the sharper and more detailed the image.

Among 43-inch TVs, the most common models are those with Full HD and 4K resolution. The first option is not bad for small diagonals: this is enough for watching TV channels, movies and videos on the Internet.

4K models have four times as many pixels per frame as Full HD. The pixels themselves are smaller, but there are more of them, and the level of detail is higher. The picture is clear both at small and large diagonals, this option can be called optimal for both films and games.

How to connect a smartphone to a TV without any problems?

Screen technology. Affects parameters such as color reproduction, contrast, and screen response time. There are three main types: LED, QLED and OLED. There is no ideal option, so I will tell you about the advantages and disadvantages of each:

  1. LED is suitable for watching TV channels. The image on such TVs does not fade – a static picture will not be printed on the screen even for a long time. The disadvantage of LED displays is not the best viewing angles. If you look at the TV from the side or deviating from the center, the picture will be distorted. In the dark, the black color on the LED screen looks bluish-whitish.
  2. QLED is an advanced version of LED technology with an additional layer of quantum dots. Due to it, the image becomes brighter, and the range of displayed colors is wider. The black color is bluish-whitish, just like on a conventional LED, but during the day or with the lights on, the image is excellent. QLED TVs are produced by Samsung, TCL and Hisense. Other manufacturers have similar technologies: LG’s Nanocell and Sony’s Triluminos.
  3. OLED technology with perfect deep blacks. OLED TVs are best suited for dark rooms. The picture remains saturated and bright, even if there is a minimum of lighting around. Such screens have a fast response, but the response time is slow or short. They are less suitable for watching TV channels: static pictures can burn out and be imprinted on the screen. If you want to use your TV as a computer monitor that displays static icons all day, OLED is also a poor choice.

In TVs costing up to 50,000 R, LED matrices are most often used. In the price range over 50,000 R – LED and QLED. OLED TVs average from R100,000.

Best TVs under R20,000

Matrix type Most often, TN, IPS and VA matrices are installed on modern TVs. Each has a layer of liquid crystals. In more detail:

  1. TN is the fastest of the three matrix types, providing the highest refresh rate and lowest response time. But in terms of image quality, TN is inferior to the rest. Colors look washed out and viewing angles are pretty poor. Those who value a beautiful picture more than speed will not like such screens.
  2. IPS has more colors than TN panels. The viewing angles of IPS are wider. The black color is not deep, but rather dark gray. The main disadvantage of IPS technology is the uneven backlighting of the screen, also known as “IPS glow”. When looking at the screen from the side, it gives the impression of a luminous veil along the edges of the screen, this is especially noticeable when viewing dark content in a poorly lit room.
  3. VA panels have better contrast than IPS and TN panels. The black color is deep. The quality of color reproduction on such screens loses to models with an IPS matrix. Viewing angles are worse than IPS.

Backlight. It determines how evenly the colors will be displayed on the screen. The most common backlight types are Edge-LED, Direct-LED and Mini-LED:

  1. Edge-LED – edge-lit, LEDs are located only on the edge of the screen. Because of this, the backlight is uneven, there are backlights – brightened areas along the edges of the screen, which are noticeable in dark scenes.
  2. Direct-LED – direct backlight, LEDs are located over the entire area of ​​the screen. The backlight works equally well at the edges and in the center. Lights can also be, but less than on Edge-LED. Direct-LED with zoning is also called FALD – it is usually used in more expensive models. There are more LEDs here, but the main feature is their zoning. The screen is divided into zones, the brightness of each is adjusted to the image. The more zones, the better high-contrast scenes are processed. In the characteristics of screens, the number of zones is not always indicated, but it is better to consider models where there are at least 64 of them.
  3. Mini-LED – also a direct backlight, but more advanced than Direct-LED. There are fewer LEDs here, and there are already tens of thousands of them, and the number of zones varies from 500 to 2500. The black color on screens with such a backlight is close to ideal. The main disadvantage is the price: Mini-LED is usually used in expensive models and, as a rule, with a larger diagonal. Among 43-inch TVs, models with Mini LED backlighting are rare. Samsung’s Mini-LED TVs are called Neo QLED, LG’s technology is available in some QNED models.
  4. OLED screens do not need additional backlighting, since each pixel of the matrix emits its own light and acts as a backlight. In terms of black saturation and backlight uniformity, OLED can be called the best option. These TVs are ideal for viewing content in dark rooms.

Brightness. Measured in nits. The standard figure for budget TVs is from 250 nits. For more expensive models, brightness starts at 500 nits. The higher this setting, the brighter the image.

Nit is a measure of brightness, roughly equal to the brightness of a single candle.

Contrast. This is the ratio of the darkest point on the screen to the lightest. For example, a contrast ratio of 1000:1 means white is a thousand times brighter than black. The greater the difference between these numbers, the more clearly the picture is visible in the light.

High contrast TVs have a richer picture. For example, at 1200:1 contrast, some scenes may be dim, at 3000:1 the same scenes will be brighter.

Among budget TVs, I considered models with a contrast ratio of 1200:1, the average price segment – from 3000:1. In more expensive models, I stopped at an indicator of 5000: 1.

HDR. HDR – High Dynamic Range. This technology improves image detail in the darkest and brightest scenes. With high-quality HDR, the picture becomes more natural and realistic than on a regular screen, which is called SDR.

The brightness and contrast of your TV determines how much HDR improves the picture. Watching HDR content on budget models with low brightness does not always make sense: the technology does not work well on such devices. The minimum brightness for HDR compatibility is 500-700 nits.

There are several HDR formats:

  1. HDR10. The image is brighter and more natural than with factory settings. But it will not be possible to achieve a perfectly realistic picture – one set of settings is installed from HDR10 per movie. The settings do not change depending on the frame. Palette of tones – 1.07 billion shades.
  2. HDR10+. The difference from HDR10 is that the settings adjust to each frame. The picture looks better: in bright scenes – even brighter, in dark scenes – more detailed and without highlighting. Palette — 1.07 billion shades.
  3. Dolby Vision. The settings are adjusted to each frame, the palette is 68 billion shades. Due to this, TVs with Dolby Vision have a better picture. Unlike HDR10 and HDR10+, Dolby Vision, a proprietary standard developed and licensed by Dolby, cannot be simply downloaded and installed on any device.

Screen refresh rate. A value indicating how many times per second the image on the screen is updated. Measured in hertz. The higher the screen refresh rate, the smoother the picture.

Most modern TVs have a screen refresh rate of 60 Hz, which is enough for watching movies and games where the gameplay is not dynamic. If you plan to play shooters, choose models with a screen refresh rate of 120 Hz or more — the picture will be smoother on such models.

Matrix response time. Measured in milliseconds, it shows how long it takes the screen to change the color of a pixel from black to white. For TVs with a frequency of 60 Hz, 16 ms is enough. The optimal response time when playing on devices with a higher refresh rate is less than 6 ms.

Sound. Worth considering if you are not going to connect external audio devices to the TV. The sound depends on the number of speakers and power. The more speakers the better. If the TV has two 40W speakers, multiply this value by two and you get a total power of 80W.

The best soundbars under R30,000

Power should be selected based on the size of the room in which the TV will be located. For rooms of 20 m², a TV with a capacity of 40-60 W of sound is suitable, for a larger room – 120-150 W. If the room is large, but the volume is not enough, you should look at external acoustics – soundbars and home theaters.

If you are at a loss, use the calculators, which can help you calculate the power of the audio system that suits your needs.

Connectors. Usually the connectors are about the same, the most common are HDMI and USB Type-A. HDMI sends picture and sound to the TV.

Most TVs are equipped with HDMI types 1.4 or 2.0, which will be suitable for most applications. If you want to connect to a PS5 or Xbox Series TV and play in 4K resolution, you will need at least one HDMI 2.1 connector – it supports 120Hz and HDR. To connect a soundbar, you need a special HDMI ARC port – these are marked separately on the TV case.

You can connect a flash drive or hard drive to the TV using USB connectors. Modern models have at least two such ports. Before buying, you should pay attention to the standard: to quickly read files from external devices, you need at least one USB connector version 3.0 or 3.1.

Wireless. Bluetooth is needed to connect a keyboard, mouse or headphones. Wi-Fi module – to watch movies in online cinemas or videos on YouTube, launch online games and use social networks.

Additional functions. Some devices support Airplay and Chromecast. The first one allows you to cast your iPhone screen to your TV with the click of a button on your mobile device. Chromecast is the same function, but tied to Android. I chose devices with such functions, but they are not mandatory. If you don’t need them, there’s no point in overpaying.

Smart TV. Most smart TVs run on one of the three main operating systems: Android TV, Tizen OS and WebOS:

  1. Android TV. Most commonly used on Sony, Xiaomi, Philips and Haier TVs. There are many applications in the Play Store for Android TV, some programs can be installed from a flash drive. Works with Android smartphones and laptops. For iPhone, you will have to separately install an analogue of AirPlay – the AirScreen application.
  2. TizenOS. Operating system from Samsung. There are not many applications in the menu, but the main streaming services are supported. You can connect Samsung smartphones and other Android devices to the TV. There is AirPlay support for iPhone.
  3. WebOS – OS for LG TVs. The app store is not the richest, in addition, due to regional restrictions, some services may not be available. Smartphones connect via Wi-Fi Direct, iPhones can be connected via AirPlay.

The best 55-inch TVs

The best 43-inch TVs by our estimate

In the final list, I included 10 43-inch TVs that you can buy in Russia in the summer of 2023:

  1. LG 43UQ81006LB.
  2. Realme TV 43 RMV2004.
  3. Xiaomi TV A2 – budget.
  4. Haier Smart TV S1.
  5. LG Nano 769QA is optimal.
  6. Samsung AU9070U.
  7. Samsung The Frame LS03A.
  8. Sony 43X81K.
  9. Samsung The Serif LS01B is the best.
  10. Samsung QE43QN90B – for games.
Budget Optimal
Xiaomi TV A2 LG Nano 769QA
4K TV suitable for movies, TV channels and YouTube IPS panel and NanoCell technology deliver vibrant colors and deeper blacks than conventional LED TVs
In DNS – from 22 999 R;
on Yandex Market – from 22,990 R;
on “Ozone” – from 22 826 R
In DNS — 53 229 Р;
on Yandex Market — from 34,260 R;
in Sbermegamarket — from 32,110 R
Best For games
Samsung The Serif LS01B Samsung QE43QN90B
QLED model with good brightness and powerful sound. The main feature is the floor stand, with it the TV resembles an easel with a painting 144Hz TV with Mini LED backlight. Ideal for both video content and games
In Citylink — from 94,290 R;
in DNS – from 91 499 R;
on Yandex Market – from 74 983 R
In Sbermegamarket — from 110,990 R;
on Yandex Market – from 101,000 R


Xiaomi TV A2

4K TV suitable for watching movies, TV channels and YouTube

V DNS — from 22,999 R;
on Yandex Market – from 22,990 R;
on “Ozone” – from 22 826 R


LG Nano 769QA

IPS panel and NanoCell technology produce brighter colors and deeper blacks than conventional LED TVs

V DNS – R53,229;
on Yandex Market — from 34,260 R;
in Sbermegamarket — from 32,110 R


Samsung The Serif LS01B

QLED model with good brightness and powerful sound. The main feature is the floor stand, with it the TV looks like an easel with a painting

In Citylink — from 94,290 R;
in DNS – from 91 499 R;
on Yandex Market — from 74,983 R

For games

Samsung QE43QN90B

TV with 144 Hz screen refresh rate and Mini LED backlight. Ideal for both video content and games

In Sbermegamarket — from 110,990 R;
on Yandex Market – from 101,000 R

But we do not distort or embellish the reviews. The choice of specific things does not depend on whether we receive a commission.

Product reviews in Tinkoff Magazine are independent. We make a verdict based on reviews of things and devices that we carefully studied, or how these things performed during editorial tests.

For reviews, we either request goods from the manufacturer for testing, or we buy them ourselves, or we study reviews in other publications and user opinions. Our reviews are subjective, but honest and expert: opinions are written by authors who have more than one review behind them. The editorial team of Tinkoff Magazine double-checks the texts, proofreads them and conducts fact-checking.

All prices are at the time of publication of the material, but we update them periodically to keep the reviews up to date.

Budget – Xiaomi TV A2

4K IPS TV with 270 nits brightness. The image is not the brightest, which is especially noticeable in a well-lit room. The TV has a low contrast ratio of 1200:1. In complete darkness, not all details in dark scenes are visible. But for a relatively low price – from 22,990 R on marketplaces – these are good indicators.

Direct LED backlight, so there is light, but small. Judging by user reviews, this does not interfere with enjoying the experience. Xiaomi TV A2 runs on Android TV, applications take up almost the entire screen – there are quite a lot of them installed here. There is a voice search.

TV does not slow down. You press the remote control button, and the screen instantly responds to the command. The frame refresh rate is 60 Hz, while watching movies, TV channels, YouTube, the picture is smooth.

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Xiaomi TV A2 has two 12W speakers. The sound is loud, enough for a small room, but in the living room you have to connect a soundbar.

How much:

  • in DNS – from 22 999 R;
  • on Yandex Market — from 22 990 R;
  • on “Ozone” – from 22 826 R.

Alternative. Haier Smart TV S1 costs even less – from 18,999 R. It does not respond as quickly to user commands as Xiaomi TV A2.

Brightness – 250 nits, LED matrix, Direct LED backlight. The contrast ratio is higher than that of Xiaomi – 5000:1. The colors will be juicy, but not in direct sunlight.

Powered by Android TV. Users like the convenient menu, it is easy to install the necessary applications. The screen refresh rate is 60 Hz. The TV is suitable for watching 4K movies, TV shows and quiet games.

How much it costs:

  • in DNS — from 22 999 R;
  • on Yandex Market – from 22 990 R.

Optimal – LG Nano 769QA

LG Nano 769QA is equipped with an IPS-matrix, the picture is not distorted, even when looking at the screen from the side. In this TV, the manufacturer uses NanoCell technology, an improved version of LED technology.

Screen refresh rate is 60 Hz, the picture is smooth when watching movies and TV channels. The TV runs on the proprietary WebOS operating system that LG puts on all of its TVs. It’s easy to figure out where to find the right app: there are hints and voice control. But the choice in the app store is less than on Android TV.

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TV quickly responds to commands and does not freeze. Built-in two 10W speakers. The sound is clear, but reviews say that it lacks bass.

How much it costs:

  • in DNS – 53 229 R;
  • on Yandex Market — from 34,260 R;
  • in Sbermegamarket — from 32,110 rubles.

Alternative. Samsung AU9070U with slim body and bezels. Here is a VA matrix, the refresh rate of the screen on the LED panel is 60 Hz. The picture is bright, the colors are saturated and natural, but in bright light they dim a little, and HDR does not help.

Smart TV – Tizen. The interface is convenient, the settings are clear. There are not as many applications as on Android TV, but they can be downloaded from a USB flash drive – insert it, and then enable developer mode on the TV and install them. Or use the Tizen Studio program to connect a laptop or PC to the TV and install the necessary applications.

The system works quickly, there are no complaints about freezes. The control panel is convenient, there is a voice search. Thanks to Airplay technology, the TV quickly connects with a smartphone.

The only downside to this model is the sound. With two 10W speakers, bass might not be enough. If the volume is not enough, you should buy external speakers, such as a soundbar.

How much:

  • on Yandex Market – from 49,990 R;
  • in Sbermegamarket – from 35 999 R.

Best – Samsung The Serif LS01B

This model is suitable for those who care not only about performance, but also about aesthetics. The main feature of the TV is a floor stand, due to which it turns into an interior item: outwardly, the TV looks like an easel. The built-in Ambient Mode function allows you to display photos or paintings on the off screen. For example, we open a Van Gogh painting instead of a black screen and admire the work of art in our room.

Thanks to QLED technology, Samsung The Serif LS01B has excellent color reproduction and contrast, the picture is not distorted at an angle. Brightness – 500 nits, the TV is suitable for a well-lit room.

Screen refresh rate is 60Hz, same as previous models. Built-in four speakers of 10 W each, in total they produce a fairly loud and clear sound.

How much:

  • in Citylink — from 94,290 R;
  • in DNS – from 91 499 R;
  • on Yandex Market – from 74,983 R.

Alternative. A good analogue is Sony 43X81K. The TV did not get into the “Best” nomination, because it can only be found on marketplaces. This model is not yet available in stores.

Sony has a regular LED screen, but Triluminos technology allows you to display more shades on the screen than usual with LED TVs. For the same reason, colors are more realistic and contrast is higher.

Powered by Google TV. The operating system is based on Android, similar to it, but with a couple of differences. The main thing is that the main screens are different. But for those who used Android, it will be easy to get used to.

In terms of sound quality, it is inferior to Samsung The Serif LS01B – there are two 10 W speakers. But in terms of image quality, they are almost identical.

How much:

  • in Sbermegamarket – from 87,800 R;
  • on “Ozone” – from 71 195 R;
  • on Yandex Market – from Rs. To Samsung QE43QN90B, you can connect game consoles and enjoy games: the image will be smooth, and objects in motion will remain clear thanks to the high response speed of the matrix.

    Brightness – 600 nits, contrast ratio – 5500:1. There is support for 4K content and an extended HDR10 color range – however, due to the VA matrix, the picture at an angle can be distorted. The black color is close to ideal, and the light around it is minimal.

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    The sound power is 20 W, so this model is only suitable for very small rooms. But users note that the TV produces a bright and contrasting image both on a bright day and in poor lighting conditions.

    How much:

    • in Sbermegamarket — from 110,990 R;
    • on Yandex Market – from 101,000 R.

    Briefly: how to choose a 43-inch TV

    1. Select the resolution. The higher it is, the sharper the picture. For 43-inch TVs, Full HD and 4K resolutions are suitable.
    2. Decide on screen technology. Color reproduction, contrast and screen response time will depend on it. LED is suitable for watching TV channels, but not for games. QLED models are suitable for both movies and quiet games. OLED is chosen for perfect HDR in movies and fast-paced games – on such panels, the response is almost instantaneous.
    3. Evaluate the lighting in the room. For bright rooms, bright TVs are suitable; in dark rooms, it is better to choose models with deep blacks.
    4. Decide what content you need your TV for. For cinema, HDR is useful – with it, the TV will show more details in light and dark scenes. In budget models with low brightness and contrast, HDR does not always make sense – the technology does not work well on such devices.
    5. Pay attention to the acoustics. This indicator is the sum of the number of speakers and their power. The more speakers the better. If the TV has two 40W speakers, multiply this value by two and get the total sound power. Different power will cover different sizes of rooms: 20 W is suitable for rooms up to 10 m², 24 W – up to 15 m², 40 W – up to 20 m².